Product Reveal: NEW & IMPROVED Liquid Matte lipstick

When we launched our Liquid Matte Lipstick in 2016, it was truly revolutionary and a first of its kind formula – hydrating, pigmented, long-wearing… but that was 6 years ago 😱 in a very different industry! You guys know we’re all about innovating, and we knew we owed it to you guys to kaizen this formula and give you guys a liquid liptick that’s better than ever!!
Over the years, we’ve heard alllllll your comments and reviews, and challenged our manufacturer so it’s exactly what you guys want (and better). Here’s why we’re OBSESSED with this new & improved formula:
-1 swipe application
-8hr wear
-Ultra-comfortable
-Vegan formula-Transfer-proof
-Streak-proof
-Smudge-proof
It’s also:
-Infused with L.O.V.E. complexion (lycopene, olive oil, vitamin A & E, essential fatty acids) 
-Thinnest possible formula with NO stickiness
-16 versatile shades (8 OGs and 8 new shades!!)
-FSC certified & recyclable carton
Soooo excited for you guys to try the new shades and formula, you’re going to love them!! #Launching17January EVERYWHERE

Check out the shade guide here: https://bit.ly/3HVYubC